marketing

Fintel chair and TMG chief rescue Rotherham United Women

Rotherham United Women Football Club has been rescued from the brink of extinction after...

FCA warns firms as fake communications continue to rise

The Financial Conduct Authority has issued a fresh warning to firms after uncovering a...

AMI refreshes brand to reflect advice, mortgages and insurance focus

The Association of Mortgage Intermediaries has launched a brand refresh intended to reflect its...

Why mortgage marketing is finally starting to look human

Mortgage advertising used to operate in two settings only: either aggressively corporate or suspiciously...

Rosemount launches AI tool for financial promotions approvals

Rosemount Financial Solutions (IFA) has launched an AI tool to help adviser members secure...

OneDome launches TV campaign to promote joined-up homebuying

OneDome has launched its first major national TV campaign as it seeks to challenge...

The Partnership rebrands to target next phase of growth

Conveyancing firm The Partnership has unveiled a major rebrand as it looks to accelerate...

Access Financial Services brings marketing function in-house to boost broker support

Access Financial Services has recruited three marketing specialists as it looks to strengthen adviser...

L&C Mortgages refreshes brand with focus on fee-free advice

L&C Mortgages has unveiled a new brand identity as it seeks to strengthen its...

Q&A: Terry Blackburn, The Wealthy Advisers Club

Mortgage Soup fires the questions at Terry Blackburn, founder of The Wealthy Advisers Club. Mortgage...

Wealthy Advisers Club draws more than 400 advisers to London conference

The Wealthy Advisers Club has held its latest flagship conference at Kensington Town Hall,...

FCA leads global crackdown on illegal ‘finfluencers’

The Financial Conduct Authority has led an international week of action against illegal financial...

Pure Retirement targets introducer growth with new adviser marketing tools

Pure Retirement has launched a suite of introducer-focused resources aimed at helping advisers expand...

Key extends equity release TV campaign after rise in customer enquiries

Key Equity Release has extended its television advertising campaign into the second quarter after...

COMMENT

The economics of developing the next generation of advisers

Over the past couple of decades, I have worked alongside literally thousands of AR and DA firms, from businesses employing one or two advisers...

Is Andy Burnham the New Messiah or just Starmer with better eyebrows?

What a damning indictment of Labour that Andy Burnham appears to be strolling towards the leadership in what looks less like a contest and...

Approvals hit a 2.5-year low: When broker value gets proven – or missed

Net mortgage approvals dropped to 56,200 in May – the lowest since December 2023 - down from 66,000 the month before. Net borrowing fell from...

Removing friction from the homebuying journey

One thing I keep hearing from our advisers is how much more work each case now generates, largely because so much of it involves...

Build, baby, build? Well we will need to fund more than the usual suspects

There was a noticeable sense of optimism at UKREiiF this year. That may sound surprising given the economic headwinds of recent years, but the...

Latest news

Borrowers shift back to 2-year fixes as rate hopes grow

Mortgage borrowers are increasingly opting for 2-year fixed-rate deals as expectations build that mortgage...

The economics of developing the next generation of advisers

Over the past couple of decades, I have worked alongside literally thousands of AR...

Stonebridge releases 2026 Regional Roadshow dates

Stonebridge has released its 2026 Regional Roadshow dates and revealed where it will be...

Pepper Money cuts rates across resi and affordable homes range

Pepper Money has cut rates across its residential and affordable home ownership range. Residential rates...

PROFILES