TMG backs Rotherham United Women in shirt sponsorship deal

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TMG Financial Services has agreed a partnership with Rotherham United Women FC to become the club’s official back-of-shirt partner for the 2026/27 season.

The TMG Financial Services brand will feature on the back of the club’s First Team and Under-23 shirts as part of the Rotherham-headquartered firm’s support for women’s football in the town.

TMG specialises in mortgages, protection and later-life lending, including equity release, and supports customers across the UK.

The business said the partnership reflected its Rotherham roots and its wider involvement with local schools, sports clubs and community projects.

SUPPORTING WOMEN’S FOOTBALL

The partnership will support Rotherham United Women’s plans to increase opportunities for women and girls, develop pathways through grassroots football and strengthen the club’s links with the local community.

Ava Jones, head of operations at TMG Financial Services
Ava Jones, TMG Financial Services

Ava Jones, head of operations at TMG Financial Services, said: “We’re incredibly proud to see the TMG Financial Services name on the back of the Rotherham United Women shirt.

“TMG has grown into a major financial services business, but Rotherham remains our home and our community is a huge part of who we are.

“Our advisers support people through some of the biggest moments in their lives — buying a home, protecting their families and planning for later life – but being a successful local business should also mean giving something back.

“For us, this isn’t simply putting TMG FS on the back of a football shirt. It’s a Rotherham business investing back into Rotherham and helping create opportunities for the next generation of women and girls.”

‘ROTHERHAM BUSINESS BACKING ROTHERHAM’

Phil Smith, co-owner of Rotherham United Women, said the partnership would help the club pursue ambitions beyond its activities on the pitch.

He added: “We have been clear from the beginning that we want Rotherham United Women to become much more than a football team.

“We want a club that the whole town feels connected to and one that creates opportunities for women and girls both on and off the pitch.

“To achieve that, we need Rotherham businesses prepared to stand alongside us and believe in what women’s football in this town can become. TMG has done exactly that.

“This is Rotherham business backing Rotherham women’s football – and that’s exactly how we want to build this club.”

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