Dudley Building Society has appointed Paul Purewal as head of intermediary relations as it continues to build out its intermediary distribution strategy.
Purewal (pictured) joined the mutual on 1 January and brings more than 24 years’ experience from Coventry Building Society, where he held a number of senior intermediary-facing roles spanning corporate, field and telephone distribution.
Most recently, he spent more than five years as corporate account manager, working closely with national and regional intermediary partners. In his new role at Dudley, Purewal will focus on strengthening broker relationships, improving access to decision makers and ensuring the Society’s lending criteria and approach are clearly understood across the intermediary market.
The appointment forms part of Dudley Building Society’s continued investment in intermediary distribution, as it looks to support growth across its core lending propositions.
Purewal’s arrival follows a period of product and proposition development for the Society towards the end of 2025. This included the full launch of its Skilled Worker Visa lending proposition following a successful pilot, alongside a refreshed mortgage range for borrowers working in the UK on a Skilled Worker Visa.
In December, the Society also introduced a range of two-year and five-year fixed and discount products across residential, buy-to-let, holiday let and expat lending, expanding the options available to brokers placing cases for homebuyers, landlords and overseas clients.
Rob Oliver, distribution director at Dudley Building Society, said: “Paul’s appointment gives us a strong start to 2026 and supports our plans to continue growing our intermediary business.
“Intermediary distribution is central to how Dudley works with the market, and having clear leadership in this area is important as we build on recent momentum.
“Paul also brings a real depth of experience across field, telephone and corporate distribution, and a clear understanding of what brokers value. His approach, judgement and knowledge will support how we work with brokers as our activity continues to develop.”
Purewal said: “I am pleased to be joining Dudley Building Society at a time when its intermediary proposition is well defined and continuing to grow. There is a clear focus on understanding brokers and borrowers properly, and on taking a considered approach to lending.
“The intermediary market continues to change, and brokers value clarity, access and consistency from their lending partners.
“My focus will be on working closely with brokers and internal teams to make sure Dudley remains approachable, responsive and easy to deal with, while continuing to support advisers placing a wide range of cases.”
