Skipton Building Society has partnered with Eligible as part of a move to engage mortgage members earlier ahead of product maturity, with the aim of improving the renewal experience and reducing uncertainty.

The collaboration will see Skipton adopt Eligible’s engagement platform to deliver more timely, data-driven communications to borrowers before their existing deals come to an end.

The focus is on helping members better understand their options well in advance, rather than closer to expiry.

Skipton, one of the UK’s largest building societies, said the approach supports its wider objective of helping members make confident decisions at key points in the mortgage lifecycle.

Earlier engagement is also intended to support retention outcomes and streamline internal processes.

The partnership is expected to reduce the reliance on manual renewal activity, allowing Skipton’s teams to spend more time on personalised member support and longer-term initiatives.

Charlotte Harrison, CEO – home financing at Skipton Building Society, said: “Providing clear and timely information is an important part of supporting our members.

“Working with Eligible will help us offer earlier guidance ahead of renewal, ensuring members have what they need to make informed decisions.”

Rameez Zafar (main picture), founder of Eligible, said: “As fixed rate expiry volumes continue to rise across the market with many borrowers potentially going onto higher interest rates than they have been paying previously, lenders like Skipton are recognising the importance of engaging members earlier and more meaningfully.

“This partnership is about giving borrowers clear, timely information at the moments that matter most, while helping Skipton deliver a more efficient and joined-up renewal experience at scale.”