Paymentshield is adding 25 new positions across its business development team.

The expansion is to support the company’s existing network of intermediaries and advisers as well as helping additional firms with general insurance.

The new hires already include three regional sales managers and two telephone-based business development managers; they will be joined in the coming weeks by another 20 staff across both departments.

Adrian Neilan and Dean Marson have been given regional sales manager roles for Northern Ireland and the South of England, and Kay Westgarth joins as national sales manager in charge of the Northern-based RSM team. The trio will be providing Paymentshield’s network of advisers and intermediaries with face-to-face support.

The company is investing in the development of additional adviser resources.

James Watson (pictured), sales director at Paymentshield, said: “As we continue to expand our distribution, it is important that we maintain the reputation for supporting advisers that our business is built upon. We understand our success depends on building strong relationships and delivering a great level of service to both advisers and customers alike is integral to what we do. Increasing our face to face sales team means that we can be extremely responsive in terms of providing support wherever and whenever it’s needed and help advisers to make the most of their GI opportunity.

“Additionally, through our latest marketing campaign and online resources, we’ll be reminding advisers of the existing benefits of working with Paymentshield as well as announcing a number of further initiatives including new training resources and adviser marketing tools.

“We are continuing to see improvements in our price competitiveness which is helping advisers to provide an even more compelling deal to their clients and, we continue to look at new ways we can support advisers with their GI sales process.”