Try Financial has formed a partnership with specialist protection adviser The Insurance Surgery to help customers with complex insurance needs access tailored advice through a streamlined referral process.
The agreement will see Try Financial refer customers with circumstances including serious medical conditions, hazardous occupations, previous insurance declines or specialist underwriting requirements to The Insurance Surgery, while allowing them to remain within the Try Financial customer journey.
The referral process has been integrated into One Mortgage System (OMS), enabling advisers to transfer cases without having to re-key client information.
Try Financial said the partnership supports its Consumer Duty obligations by ensuring customers requiring specialist advice continue to receive appropriate support. The Insurance Surgery will provide advice under its own Financial Conduct Authority permissions and advice process.
Founded in 1999, The Insurance Surgery said it supported more than 8,100 people during 2025 across 518 different medical conditions.
Martin Swann, at Try Financial, said: “At Try Financial we believe our responsibility doesn’t end where our own expertise ends.
“Every customer requires a good outcome – not simply from the products we can arrange ourselves.
“Most protection cases are placed successfully through Paradigm Protect every single day, but occasionally a client needs genuine specialist expertise. Until now those customers often faced unnecessary barriers and uncertainty.
“By welcoming The Insurance Surgery into our business ecosystem we’ve removed another point of friction from the customer journey.
“Our advisers no longer have to tell clients ‘there’s nothing more we can do.’ Instead we can introduce them confidently to specialists who dedicate significant time and expertise to securing protection that many people believed wasn’t possible.”
Charlotte Harding, at The Insurance Surgery, said: “We’re delighted to become part of the Try Financial ecosystem.
“Every day we help people who have been told ‘no’ because of medical conditions, complex occupations or previous insurance declines.
“Our advisers dedicate an average of 40 hours to every referred client, searching the market to secure fair and affordable protection wherever possible.
“We look forward to supporting Try Financial’s advisers and helping even more customers achieve positive outcomes.”
