Rosemount Financial Solutions (IFA) has launched an AI tool to help adviser members secure faster approval for financial promotions.

The mortgage, protection and financial planning network said the tool had been developed to assess submitted content against FCA rules and flag potential issues or missing information.

Advisers submit promotions through Rosemount’s Adviser Portal, where the AI tool analyses the material before it moves through the approval process.

The system also includes a dashboard, enabling advisers to track the progress of prospective financial promotions.

Rosemount said financial promotions had become a growing area of focus, pointing to recent court action involving seven financial influencers who were fined over unauthorised posts.

The network said the development forms part of its wider investment in adviser technology, following the launch of a free cashflow modeller tool last year.

Ahmed Bawa (pictured), chief executive officer of Rosemount Financial Solutions (IFA), said: “Financial promotions are an important way for advisers to reach new and existing clients, but there are standards that need to be met for them to be acceptable.

“As a growing network, we see a significant number of requests for approval of financial promotions from our advisers for platforms like Facebook, TikTok, Instagram and LinkedIn, and we want to be able to approve them as quickly as possible.

“While the industry standard may be a seven working day turnaround for financial promotions approvals, we don’t think that’s acceptable which is why Rosemount has invested in building this new AI promotions tool.

“Coupled with our growing team, advisers can be confident that not only will their promotions meet the standards required, but they will also gain approval far more quickly, allowing them to reach those prospective new clients.

“As a network, we are determined to keep investing in tools which make life easier for advisers, allowing them to focus on what they do best.”