Reward Finance Group has appointed Tom Annetts as its new relationship manager, as it looks to further enhance its clients service operations and provide greater support to SMEs seeking commercial finance across London and the South East,

Annetts (pictured, left) has financial experience spanning over 15 years, having previously worked for Novuna, Aldermore Bank and Barclays. His primary role will be to assist Reward’s client base by guiding them through every stage of the lending process, with the company providing SMEs across the region with tailored business finance loans and asset based solutions of between £50k and £5m.

The lender recently achieved the key business milestone of growing its regional loan book to £15m, having opened its operational centre in the capital late last year.

Annetts said: “I’m very excited to be joining Reward, having seen the giant strides the business has made across the region over the last 18 months. Everyone I speak to in the industry has nothing but positive things to say about the company, so I jumped at the chance to come on board.

“I’m looking forward to working closely with our portfolio of SME clients to understand their business needs and support them in accessing the working capital needed to help them overcome a difficult trading period or expand and unlock new growth opportunities.”

Simon Adcock (pictured, right), Reward’s regional director for London and the South East, added: “Tom’s appointment is integral to our continued growth in London and the wider region, as forging strong client relationships is at the very heart of our business success to date. He has proven experience in the commercial finance space and will be a big asset in terms of managing our portfolio of clients across the region particularly in what is currently a turbulent economic climate for many firms.”