Paradigm Group has launched ‘Paradigm Savings’, an initiative developed to help intermediaries become more involved in the recommendation of where their clients should hold cash deposits.

This new deposit savings initiative is initially launching with two deposit-taker providers, Cater Allen (part of the Santander Group) and Scottish Widows Bank (part of Lloyds Banking Group).

Advisers will be able to offer clients a variety of cash deposit options from these providers over the short, medium or long-term, available for personal, trustee or business-related deposits. Paradigm says advisers and intermediaries who use this new proposition will be offered a range of solutions which “both reward and incentivise”” their involvement through the payment of introducer fees