A new lending platform for SMEs is to launch in the new year.

It aims to find lenders that are able to meet the individual funding requirements of business owners and entrepreneurs.

Called Pitch 4 Finance, the online platform provides borrowers with the opportunity to submit their loan request to multiple lenders in one place, scanning the market to match their circumstances with lender criteria.

Matching lenders are then able to pitch for the loan, sending details of the terms they can offer direct to the borrower through the platform.

Pitch 4 launches to consumers in the new year, but lenders are able to register now to feature on the site free of charge. More details are available at pitch4.com.

Miranda Khadr, founder of Pitch 4 Finance, says: “Pitch 4 is the first business lending platform to meet the needs of both the lender and the borrower, combining technology and individual underwriting to give both greater control of finance applications.

“With multiple lenders pitching for their business, borrowers have the opportunity to access funding underwritten for their specific circumstances. At the same time, lenders are able to control their appetite for business through the platform and can maintain a hands-on approach to underwriting.

“We think Pitch 4 is going to revolutionise the way that businesses access new funding. We are not looking to replace intermediaries – I have my own broker firm – but complement the role of professional advisers, by improving the experience and outcome of entrepreneurs who would ordinarily arrange their funding direct with a lender.”