LiveMore has promoted Darren Cunliffe to the role of national account manager.

His appointment follows a year spent as key account manager for the North.

In his new role, Cunliffe (pictured) will be supporting Les Pick, LiveMore’s director of intermediary sales, to further develop strategic relationships with intermediaries, networks and clubs across the UK. He will continue to work closely with his key accounts in the North.

Cunliffe said: “I’m looking forward to developing existing and new strategic business partnerships and growing the LiveMore business.

Pick added: “Darren has shown great dedication to growing awareness and a deeper knowledge of LiveMore in the North. He has gained significant support for LiveMore by intermediaries and their clients.

“Darren’s new role is a rewarding next step on his career journey, in recognition of his dedication, commitment and commercial acumen.”