Leadbay’s parent company Add Momentum Holdings has joined up with the All About Group.

The combined brands will trade as Leadbay Media Group, and will seek to supply advisers with over 60,000 leads a month via both Leadbay’s bidding system and All About Leads’ new fixed price offering.

In addition to Leadbay, the Group will include: Money Hospital Ltd, All About Wills and All About Insurance.

Leadbay Media Group Ltd will be headed up by Rob Ridge , while Grant Stevens will remain as managing director of Leadbay.

Stevens said: “Our two companies had such complementary strengths that it made sense to bring them together. Together