Just Mortgages has appointed three new divisional sales directors.

Peter Kendall, Mike Peet and Tony Richards will be responsible for more than 30 mortgage and protection advisers across the Just Mortgages group. They will support and advise their teams, helping them to achieve their individual goals by identifying leads, increasing cross-sales and developing and reviewing their training needs.

Kendall has 17 years’ experience in financial services and joined Just Mortgages in 2017 as regional compliance manager. In his new role, he will be based in Derby and cover Derbyshire, Nottinghamshire, Leicestershire and Lincolnshire.

“I want to help our region to become the most successful and highly respected team in the company,” said Kendall. “My biggest passion is developing people to enhance their performance, support their career goals and deliver on their aspirations.”

Peet started his career at Countrywide where he was a mortgage consultant for 10 years before being promoted to sale manager in 2017.

He will be based in Bedford and manage nine advisers across the south midlands.

He said: “I thrive on developing people and ensuring clients get a good outcome every time. Coming into the business I am looking to bring this passion and help each of the advisers I work with reach their personal goals.”

Meanwhile, Richards has more than 20 years’ experience in the industry and joined Just Mortgages as a consultant in 2003.

He said: “Just Mortgages has been fantastic. A few years back, they supported me with management training, and my boss at the time – John Doughty – was incredibly supportive. He let me get more involved in running the team for the last few years, more than you would normally expect.”

He will be divisional sales director for the South West.

John Phillips (pictured), group operations director at Just Mortgages and Spicerhaart, added: “Tony, Pete, and Mike bring a wealth of expertise and experience to the team and all have a genuine passion for what they do; their appointments are a huge asset to Just Mortgages and will be instrumental in the continued growth of the company.”