Hampshire Trust Bank (HTB) has promoted Danny Kiely to the newly created position of head of sales for its specialist mortgages and bridging finance businesses.

The move underlines the bank’s plans to strengthen its broker proposition, coming after a series of product and service developments including the launch of Portfolio Edge, revised pricing on semi-commercial loans above £5 million, extension of lending into Scotland, and greater flexibility in funding heavy refurbishments within its bridging range.

Kiely (pictured) moves up from his role as regional account manager, where he was closely involved with brokers on complex cases. In his new position, he will support Andrea Glasgow, sales director for specialist mortgages and bridging finance, in leading the national sales team.

He will also take responsibility for mentoring and developing staff as the division seeks its next stage of growth.

The appointment follows an expansion of HTB’s underwriting resource and an increase in its maximum customer exposure limit to £35 million, enhancing its ability to support larger and more complex property transactions.

Commenting on his new role, Kiely said he wanted to ensure brokers could rely on HTB for certainty, clear answers and continuity of support through to exit. Glasgow described his promotion as a natural step, praising his blend of product knowledge and people skills, while managing director Alex Upton said the move reflected the bank’s ambition to provide a more joined-up and accessible sales team for brokers.

She added that Kiely’s appointment would further build on HTB’s strengths, including direct access to decision-makers, structured bridge-to-term support and tailored solutions for complex property types such as HMOs, MUFBs and large portfolios.