Yorkshire Building Society has launched a new home insurance product which gives the customer a certain level of flexibility.

The You Choose policy allows people to decide how much cover they take and, consequently, how much they pay for it.

On top of the core cover, people can choose how much to insure themselves for things such as technology and home entertainment, garden cover, and personal items such as jewellery.

Gary Fowler, head of insurance and sales operations, said: “For too long home insurance has been sold as a standard plain vanilla package that doesn’t take into account how much people’s needs and lifestyles differ. For example