HLPartnership (HLP) has announced the appointment of Preeti Ferrier as regional sales manager for the south.

Ferrier (pictured) joins HLP from Just Mortgages, where she has spent over five years as regional director. She a background in both brokering and business development, having worked at Connells and Nationwide before her tenure at Just Mortgages.

Tom Barnett, sales & recruitment director at HLP, said: “We are delighted to welcome Preeti Ferrier to the team. Her expertise perfectly complements HLP’s commitment to supporting the growth of its member firms.

“Her experience in recruitment, nurturing talent, and driving business success will be invaluable in helping advisers implement their growth strategies and achieve long term success.

Her track record of working closely with businesses to help them thrive aligns perfectly with our focus on supporting advisers across the network.

“By bolstering our team with three dedicated regional sales managers, we are further strengthening the resources available to our members and reaffirming our commitment to helping them grow their businesses.”