HL Partnership (HLP) has appointed Peter Cobley to the newly created position of finance director.

Cobley (pictured) joins HLP from Primis Mortgage Network where for the past five years he was on the main group board as finance director, reporting to the group CEO.

In 2019, as a network of over 650 advisers, HLP is on target to distribute over £6bn in mortgage lending and protect over 12,000 individuals and families.

Christopher Tanner, chief executive of HLP, said: “We are delighted to have secured a finance director of Peter’s calibre. His experience in financial services distribution will be a valuable asset to the HLP Board as we continue to grow.

“With his previous involvement in executive distribution level roles, Peter joins an HLP board that recognises the demands and needs of the modern day mortgage and protection firm.

“His knowledge and understanding of the need for networks to invest in technology, and to deliver good customer outcomes will be invaluable as HLP look to build on platform of safe and sustainable growth.

“Over the past few years, HLP has seen consistent year or year improvement in both firms and adviser numbers. We have invested heavily in our technology solution, developed a later life lending proposition and enhanced the compliance infrastructure to meet the changing face of mortgage and protection distribution.  By adding Peter to the board, we are better placed to build on the strong foundations we have put in place.”

Cobley added: “I am really excited about joining a business that has grown in a safe and structured way, investing where appropriate and creating a proposition truly focused on the end customer.

“Technology is rightly at the heart of this network and I look forward to joining an HLP board focussed on delivering their strategic goals in terms of service, support and evolution.”