Equity Release Supermarket (ERS), the independent equity release advisory service, has announced the launch of Equity Release Partners (ERP), a new B2B platform.

ERP is an equity release referral service. Advisers, whether wealth advisers, financial advisers or mortgage advisers, can now gain access to what ERS calls a range of ‘plug and play’ tools, whilst being remunerated for their introductions. These tools include smartER, calculators, comparison tables and informative solutions.

Mark Gregory (pictured), co-founder & CEO at Equity Release Supermarket, said: “During a period of tough market conditions, driving efficiencies has been our main priority. With volatility peaking within H1 of this year, the need for digital capabilities has never been so important, which is why we’ve worked hard to bring these digital solutions to our business, and now to a broader market through our B2B platform, supporting both Advisers and their clients.

“We are delighted to invite Advisers to utilise these tools for their benefit, as well as the benefit of their customers.”

Advisers can integrate smartER into their website, enabling their customers to achieve personalised equity release results. They can also utilise maximum loan and analysis calculators, enabling clients to learn more about equity release, whilst creating profitable introductions for advisers.

Gregory said: “Our suite of products form part of the one-system approach to our technology, completely aligned to Consumer Duty, going beyond the required guidance to form an industry-leading client and adviser journey.”

Advisers receive payment for each introduction they refer, as well as a percentage commission – aligned to the consumer duty principles around fair value and pricing.

Gregory added: “We want to help businesses to grow and thrive, through the use of our technologies.

“To us, the most important aspect of a partnership is the people. We will work with our partners to ensure they have a direct relationship with an ERS Account Manager and Adviser. Adviser’s clients will also have a direct Account Handler, to ensure the best possible customer experience is being delivered.”