Ross Williams has joined Black Book Finance as business development manager.

He is tasked with servicing and developing Black Book’s introducer base.

Williams brings 13 years of experience in sales, initially in banking, where he specialised in lending for Natwest. He went on to hold sales management roles with broker firm 425 Financial Solutions, and then with digital processing platform Diligenta, a division of Tata Consulting.

Most recently he worked for Enterprise Finance.

Michael Clapper, executive chairman of Black Book Finance, said: “We’re delighted and proud to welcome Ross to our team. Black Book has set out to achieve new service and proposition benchmarks, so our recruitment process has to be highly selective.

“For us, Ross ticked every box. He is smart, professional and brings great enthusiasm for our plans, along with a deep understanding of both the finance sector and introducer relations.”

Williams added: “Black Book’s proposition is by far the most comprehensive I’ve seen in our industry, with almost every type of finance requirement catered for on either an introducer-advised or referred basis. I have no doubt that brokers will love our service proposition and use it often.

“Add to that Michael’s well-known track record of success, and I jumped at the chance to join their team. I’m excited to now play a key role in Black Book’s inevitable long-term success.”