Loughborough Building Society has promoted Ashley Pearson from national BDM to the newly created position of head of intermediaries.

Pearson (pictured) has over 20 years’ experience operating in financial services, predominantly working within the building society sector. He joined the Loughborough in 2017 as a BDM and, over the course of the past six years, he has been integral in building the Society’s intermediary proposition.

In his new role, he will join the senior management team and be responsible for all intermediary related activity and strategic planning. Within this, he will continue to manage a team of telephone BDMs and drive further positive development throughout the broker and customer journey from a service and IT perspective.

He starts his new role with immediate effect.

Gary Brebner, CEO at Loughborough Building Society, said: “Ashley has been a real driving force since the launch of our intermediary proposition and, alongside other key individuals, has helped to create some solid foundations on which we are looking to build.

“His market knowledge and relationships throughout the intermediary channels are second to none and we look forward to him and his team putting into practice the ambitious growth plans we have in place to further extend our lending reach in 2024 and beyond.”

Pearson added: “Since joining the society, I have been single minded in building our intermediary proposition by successfully onboarding the highest quality adviser firms and putting a phased distribution strategy in place.

“We’ve also made a host of important IT and system changes behind the scenes and there are further developments in the pipeline which will help improve engagement, service and support levels with our intermediary partners.

“I can’t wait to get started in my new role.”