Mortgage technology platform Acre has rebranded as Score as its parent company ClearScore steps up its push into the home lending market.

The new identity follows ClearScore’s acquisition of Acre earlier this year and brings the mortgage CRM more closely into the wider group’s lending technology business.

Score will continue to provide its existing platform to mortgage and protection firms, while ClearScore plans to increase investment in the technology and integrate it more closely with ClearScore Home Lending.

The business said its development programme will include further AI-powered features and greater use of ClearScore’s data and consumer insights. ClearScore has 16.5 million UK consumers across its platform.

Score said mortgage submissions through the system have reached record monthly levels since the acquisition, while revenue has grown by more than 2.5 times.

Justus Brown, Acre founder and managing director, said: “This is an exciting time for our business and for our users as well. The backing of the ClearScore Group means we can draw on its financial firepower, AI expertise and huge UK consumer base to accelerate our roadmap.

“While our users will see no change to the day-to-day in the service they receive, by bringing our brand in line with the wider ClearScore Group reflects our shared mission to simplify the mortgage journey for everyone and power change in consumers’ financial lives.”

Brian Cole, chief financial officer at The ClearScore Group, said: “Score is an exceptional business that brokers across the country use to service hundreds of thousands of people in preparing and selecting their mortgage.

“It now integrates with ClearScore Home Lending and sits alongside our other B2B platform, D•One, in powering borrowing and home lending for millions of people.

“As the Group accelerates its expansion into mortgages, we are building a suite of technology platforms powered by user-permissioned data that offer best-in-class service to borrowers, lenders and brokers.”