Specialist mortgage lender Vida has launched an artificial intelligence-powered chatbot to improve support for brokers seeking product and criteria information.
The tool, named Mobi – short for Mortgage Bot Intelligence – is available around the clock and has been trained on the lender’s full range of lending criteria.
FEELING SO REAL?
It is intended to deliver rapid, accurate answers to the most frequently asked broker queries, allowing for more efficient decision-making and reducing reliance on traditional channels such as calls or emails.
Tommy Wight, chief operating officer at Vida, said: “In a fast-paced market, time is everything. Mobi is here to give brokers the clarity they need, exactly when they need it.
“It’s a major step forward in our commitment to delivering a seamless, tech-enabled experience for our intermediary partners.
“We’ve designed Mobi to be the first port of call for brokers, handling everyday queries so that calls and emails can be reserved for more complex cases that require a human touch.”
The launch of Mobi forms part of Vida’s wider programme of digital transformation. The lender said the chatbot had been developed to act as a self-serve support channel, with the goal of helping brokers keep applications on track and reduce the time spent searching for basic information.
Mobi is expected to streamline broker workflows and alleviate pressure on support teams by filtering routine enquiries.
