Vida says it is to improve its sales proposition by moving to a focussed segmented approach, aimed at better supporting brokers and their clients through the provision of dedicated specialist relationship teams.

The approach will work across Vida’s product development, marketing, sales and service teams, as it seeks to strengthen relationships with its key partners and their clients.

To further support brokers, Vida has launched a Key Account Manager (KAM) Finder, which allows brokers to get to know the KAM in their area and contact them directly.

Richard Tugwell (pictured), director of mortgage distribution at Vida, said: “We are proud to continue to evolve our proposition and meet the complex needs of brokers and their clients.

“Our relationships are hugely important to us, so we have put time and resources into ensuring our relationship teams can provide packagers, panels and brokers with a first class service and be able to accommodate their needs every step of the way.

“It also reinforces our commitment to offer greater opportunities for intermediaries and their clients who are locked out by the high street lenders.”