Pivotal has reported a 121% year-on-year increase in second charge lending through its Believe Loans team, significantly ahead of wider market growth.
Believe Loans joined Pivotal in September 2025 following the group’s acquisition of Believe Money Group.
UK Finance data indicated that the wider second charge mortgage market grew by approximately 10% to 11% annually.
Pivotal’s Believe team has also passed 10,000 Trustpilot reviews, maintaining an “Excellent” rating of 4.9.
CONVERSION AND ACCURACY RISE
Between January and July, lending through Believe Loans increased by 21%, according to Pivotal.
The team’s end-to-end conversion rate rose by 120%, while AI-led improvements increased submission-to-completion accuracy by 30%.
Pivotal reported an average enquiry-to-funding time of 26 days. Its second charge clients generated £960,000 in savings during the year to date, with borrowers consolidating debts saving an average of £549 per month.
The group attributed the performance to investment in technology, artificial intelligence and its specialist advice teams.
SPECIALIST ADVICE EXPANSION
Believe Money Group was founded by Ryan Wagstaff and Ian Johnson in 2017. Its 2019 merger with Click Tech introduced an AI-powered CRM platform intended to streamline customer journeys and improve connections with lenders and introducers.
The group now has more than 500 specialist advisers operating across 25 teams, with annual lending trending above £15bn.
Pivotal’s specialist businesses advise on buy-to-let, bridging, second charge, unsecured, unencumbered and commercial finance. They serve more than 100,000 clients directly and work with over 2,000 introducers.
Mayank Prakash CBE, group chief executive officer at Pivotal, said: “Pivotal partners Ryan and Ian have led the specialist team to cross 10,000 reviews in just this segment while growing lending at more than ten times the market rate.”
Ryan Wagstaff, head of Pivotal’s secondary lending division, added: “Clients trust us to help them save money, secure the right finance solution and enjoy a good experience.
“Pivotal’s continued investment in technology and people has strengthened our specialist team’s speed, service and advisory capacity.”
