Vida has unveiled a brand refresh and two new initiatives, which form part of a wider campaign as it continues to evolve its business and further improve its product and service offering.

The lender says its launch of the product tiering and increased proc fees emphasises its commitment to provide brokers with “greater choice and competitive rates” to serve their customers who are not served by high street lenders.

To reflect the growing variety and complexity of cases brokers are faced with, Vida’s product range has been extended from 90 to 270 products. The specialist lender has also introduced additional tiers to allow more effective pricing, the pricing is also competitive across all ranges, tiers and LTV price points.

Additionally, to acknowledge the time and effort intermediaries put into maintaining their client relationships, Vida are increasing proc fees to 0.6% for clubs and networks and 1% for packagers.

Richard Tugwell (pictured), director of mortgage distribution at Vida, said: “As a lending specialist, Vida is now a forward looking and nimble business, and our aim is to ensure we consistently deliver a first class intermediary experience and provide a great range of product options for our broker’s clients.

“We are committed to continually enhancing our service and product offering to provide these borrowers with greater choice and flexibility. The initiatives launched today are another step in achieving this, and we’re confident that these offerings are a great solution to help borrowers who are cut out of traditional mainstream lending.

“With more changes set to come, we are fully committed to ensure that we meet our stated ambitions to have a market leading proposition, keen pricing, high service levels and a sales and relationship team available when brokers need them. By concentrating on this we will help intermediaries to build longer lasting relationships with their clients.”