Leeds Building Society has appointed Yvonne McBrearty as its acquisition campaign manager.

McBrearty (pictured) previously spent over seven years as campaign manager at UNIT4 Business Software and, prior to this, was a marketing administrator at The Pensions Trust.

In her new role at Leeds Building Society, McBrearty is responsible for planning, implementing and evaluating multi-channel acquisition (new member) marketing campaign activity.

She said: “I’m delighted to be joining Leeds Building Society at what I believe is a time of great development for the organisation.

“I believe my knowledge and skills will ensure that marketing acquisition campaigns are delivered to achieve both business and creative objectives.”