PR and marketing agency Square 1 Media has launched a new training service aimed at improving message consistency across sales teams working with advisers.
The new Sales Team Training service has been developed for businesses operating in the advisory profession, including lenders, distributors, legal firms, surveyors and technology providers, where sales teams are often the primary point of contact with advisers.
Square 1 Media said the training is designed to ensure consistent communication across entire sales teams, helping businesses present clear and aligned messages in adviser-facing interactions.
Alex Hammond (pictured), co-founder of Square 1 Media, said: “Sales Team Training is not sales training. In a market where clear and consistent communication plays a critical role in brand perception, our service focuses on how sales professionals communicate, how they present core messages, and how they handle challenge in adviser-facing conversations, events and public forums.
“Sales Team Training is about making sure sales team members are aligned with wider business key messages, comfortable with outlining these and able to handle challenge without drifting off message.
“Our experience shows that even the most confident of sales staff can deviate in how they communicate a brand’s proposition and often get stuck in old habits or revert to old messaging. This training provides an opportunity for teams to reset, share ideas, sharpen skills and ensure they are delivering message consistency to advisers.”
According to Square 1 Media, the service is designed to give participants greater confidence and clarity when representing their business across one-to-one adviser meetings, presentations, round tables, roadshows, conferences and panel discussions.
The training is aimed at business development managers, key account managers, sales managers, regional heads and internal or telephone-based BDMs, as well as other team members who regularly speak on behalf of their business with advisers.
Square 1 Media said the Sales Team Training can be delivered either in person or virtually, and includes a discovery stage, tailored training materials, live workshops and optional ongoing support ahead of campaigns, events or major industry appearances.
