Source Insurance has reduced the time it takes advisers to complete a home insurance quote by half following changes to its platform.

The update means advisers can reach the insurer panel in as little as 35 seconds, after Source streamlined the quote journey in response to adviser feedback.

The business has cut declaration questions by more than 50%, reducing them from 27 to 13, while removing what it described as unnecessary core questions.

It has also merged pre-price sections into a single step and increased auto-population to reduce manual input. Advisers now complete one step before accessing the panel.

Contact details have also been moved to the end of the process, allowing advisers to begin quotes without entering client data at the start of the journey.

Source said the changes were intended to remove friction, improve workflow and help advisers obtain prices more quickly.

Gavin Judd, head of business development at Source Insurance, said: “This update is all about respecting advisers’ time and making the quoting journey as seamless as possible.

“By removing unnecessary steps and acting directly on feedback, we’ve created a faster, more intuitive experience that helps advisers reach prices quicker and focus on delivering the best outcomes for their clients.”

Chris Lynch, IT director at Source Insurance, added: “We’ve analysed thousands of broker and consumer journeys and worked closely with our insurer partners to deliver these enhancements.

“This fantastic result comes from our commitment to continuous improvement across our technology stack and focussing on the things that really make our platform work – speed, ease of use, and flexibility. I’m looking forward to seeing how these changes work for brokers and starting the next phase of development.”