Tuscan Capital has announced that Richard Deacon has joined as sales director, responsible for managing the sales function and building the business’ intermediary distribution.

Deacon (pictured, left) will be responsible for market intelligence and ensuring that Tuscan’s proposition can compete at all levels, including on product, pricing, and process. He will have a seat on the board alongside CEO Colin Sanders (pictured, right) and Ed Parsons, chief financial officer (CFO).

Deacon spent over 14 years at Masthaven, running its sales team and building a network of brokers.

He started his career in financial services in the 1990s working for HFC Bank, Abbey, and spent several years as a national account manager at Personal Touch Packaging.

Sanders said: “We are delighted and excited to have secured Richard as our sales director as I have known him as a highly respected industry figure for many years and believe he is an ideal fit for our business to help take us to the next level.

“Since our launch in 2018 Tuscan has built its business in a controlled and methodical way which means we are well-placed and have a profitable and solid platform to support the growth we have planned alongside Richard’s arrival.

“It’s clear that Richard has a passion for the bridging industry, and he is motivated to help build the Tuscan proposition into one of the market leaders.”

Deacon added: “I am really excited by the challenge of joining Tuscan Capital as sales director. Having seen the funding capacity, the team and culture of the business, and where it has got to in four years, I believe my appointment is perfectly timed to help develop and broaden the distribution to help the business achieve its growth ambitions.

“Whilst appreciating the market is competitive, I am confident that with the team and funding in place and its commitment to streamlining the process, Tuscan will soon be a force to be reckoned with.”