The Mansfield Building Society has launched a new brand which will cover all channels including a new design across its branches, website, and social media, plus an updated dedicated intermediary-only microsite and broker portal for mortgage applications.

The new brand follows research which included both a member survey and broker focus group.

The new logo features a combined forest and stag motif and the Society says the rebrand reaffirms its commitment to its building society ethos.

The Society has developed a new broker microsite which includes the new branding and offers advisers easy access to its affordability calculator and its mortgage products and criteria information. The easy-to-use broker application portal is also designed to make the process of submitting business much simpler.

Gev Lynott (pictured), chief executive at the Mansfield, said: “We are very excited and proud to be announcing our new brand which covers all areas of the Society’s activities and takes inspiration from our local area. 2018 was an excellent year for us, specifically in the mortgage market where we were able to lend £94m in new mortgage loans, which resulted in us increasing our mortgage assets by just under 12%.

“Much of this growth is down to our relationships with our intermediary partners and we continue to look to expand our range of mortgage products to ensure they meet the needs of today’s borrowers. We remain a very proud mutual, responding to real life circumstances with flexible solutions for borrowers such as first-time buyers, later life borrowers and buy-to-let investors.

“We also want to ensure that advisers find us easy to deal with and the launch of our new microsite and application portal are designed to do just that. A great deal of care and consideration has gone into the rebrand and making sure we have a mortgage proposition that works for advisers and their clients.

“We are excited about the future of The Mansfield and how we can continue to work with intermediaries to continue to offer pragmatic, common-sense mortgage solutions.”