Mortgage products are lasting just 15 days on average this year as lenders repeatedly reprice deals in response to volatile funding costs, Moneyfacts data shows.
The average product shelf-life fell to 13 days in September from 14 in August, while the average for the first nine months of 2026 stands at 15 days.
That is the shortest annual average in Moneyfacts’ data going back to 2012 and compares with 20 days during 2025.
Products lasted an average 22 days during the market disruption of 2022 and 34 days in 2020.
REPRICING PRESSURE
Mortgage product shelf-life reached a record monthly low of eight days in April following the initial impact of the US-Iran conflict.
Moneyfacts says subsequent movements in swap rates have continued to force lenders to reprice or withdraw products at short notice.
The figures represent a sharp change from the mortgage market before the pandemic.
Average product shelf-life stood at 43 days in 2019 before falling to 34 days in 2020, 29 in 2021 and 22 in 2022.
It recovered slightly to 21 days in 2024 before falling to 20 last year and 15 so far during 2026.
Adam French (main picture, inset), head of consumer finance at Moneyfacts, said: “Brokers and borrowers are navigating the most challenging mortgage market in modern records. Not only have rates been jumping up and down but the deals available today may not be here tomorrow either.
“The average mortgage product is lasting just 15 days on the market so far this year. That leaves borrowers with a much tighter window in which to find, compare and secure a competitive deal compared to any other on record.”
BROKER PRESSURE
French said economic uncertainty surrounding the conflict in the Middle East had fed through into swap rates and consequently lenders’ fixed-rate mortgage pricing.
He added: “A borrower who finds a competitive deal may find it has been withdrawn before they are ready to press ahead, while those who delay could face a different rate when they return to the market.”







