Uinsure has announced the appointment of Paul Kelly to the new role of director of product development.

Kelly is tasked with developing Uinsure’s existing products, as well as designing and developing new products and distribution channels.

He joins Uinsure from Paymentshield, where he was head of product and proposition from 2015. He has over 20 years of financial services experience in product development and design, including time at Marks and Spencer Money, Bupa and Swinton Insurance.

Kelly said: “I couldn’t be happier to be joining Uinsure, I’ve watched the company grow at an extraordinary rate over the last few years and I’m delighted that I’ll be able to play a significant role in furthering Uinsure’s success.

“Uinsure’s ambition is unrivalled and this has been proven by their raft of recent award wins and other successes – I couldn’t be joining at a better time.”

Simon Taylor, CEO of Uinsure, added: “I’m delighted to welcome Paul to Uinsure. This marks a significant appointment for Uinsure and shows the direction the company is going in. Paul has a wealth of experience and his appointment reflects our commitment to ensuring that our products, proposition and pricing are as strong as they can be.

“2018 has been an incredible year for Uinsure, which has included being named the 4th fastest growing FinTech firm in the North and being provided with growth capital by Perwyn, Paul’s appointment adds to this and will further continue our success.”