The Later Life Academy (LLA) has announced OneFamily as its latest Ambassador.

OneFamily offers both lifetime mortgages and Guaranteed 50 Plus Life Cover through the intermediary market. As a full Ambassador, OneFamily will have significant input into the Academy’s corporate thinking and the ongoing development of the overall proposition, as well as helping to define future content. The Academy will work with OneFamily to help develop and shape its lifetime mortgage and later life materials for advisers.

LLA was launched in 2014 and offers later life advisers, across product areas such as equity release, long-term care, and annuities, access to training and sales support designed to improve knowledge and increase business levels.

Stuart Wilson, managing partner at the Later Life Academy, said: “The number of Ambassadors now on board with the Academy continues to grow and we are extremely pleased to be announcing OneFamily as the latest addition. To be working with an innovative mutual and highly respected product provider, such as OneFamily, is a significant feather in our cap and will allow us to develop both our training and resources, plus our commercial proposition, much further.

“OneFamily has quickly become recognised for the quality of its lifetime mortgage products, and there will clearly be a great deal of discussion and input from OneFamily in terms of our equity release training. However, it is also active in other areas, such as Over 50s Life Cover, and we will therefore be able to work closely in these important areas of the later life market.

“Our focus at the Academy remains on raising standards within later life advice, broadening the scope of products offered by advisers, and ensuring we can deliver quality training and support benefits, but also tangible commercial incentives. As the market for later life advice, across multiple product areas, continues to grow, the need for advisers in this space to have a wide-reaching proposition is vital. By working with providers like One Family we will be supporting our members in order to ensure they have the best proposition available in order to service client’s growing advice needs.”

Georgina Smith, managing director of Lifetime Mortgages and Over 50s at OneFamily, added: “We are delighted to sign up to the Later Life Academy as an Ambassador. Ensuring we have excellent relationships with advisers is very important to OneFamily and anything we can do to help enhance their proposition is good for both us and the advisers themselves. We look forward to working with the LLA going forward.”