OneDome has appointed Mobeen Akram as head of new homes and partnerships, in order to strengthen the platform’s position within the UK housebuilding sector.

Akram (pictured), formerly new homes director at Mortgage Advice Bureau, brings with her an established track record of strategic engagement with developers and considerable experience in the property and mortgage industries.

Her remit at OneDome will be to lead partnerships with housebuilders nationwide, embedding the company’s HomeBuyer Service and mortgage offering directly into the new homes sales process.

Her appointment comes as OneDome continues its push to become the default homebuying platform for the UK market.

The firm’s all-in-one proposition combines property search, mortgage advice and legal services into a single digital experience, which it claims can accelerate transactions and enhance conversion for housebuilders.

Babek Ismayil, founder and chief executive of OneDome, said: “We’re thrilled to welcome Mobeen to OneDome. Her track record in building strong relationships with housebuilders and delivering growth in the new homes market is second to none.

“With our integrated mortgage and legal service platform, we’re in a unique position to support developers and their customers — and Mobeen is the perfect person to lead that charge.”

Akram, who has spent much of her career supporting developers, said she was drawn to the opportunity to bring greater speed and simplicity to the housebuying process.

“OneDome’s all-in-one platform is exactly what the industry needs to improve speed, conversion, and customer experience,” she said.

“I’m excited to join a business that is transforming the homebuying journey and look forward to helping more housebuilders and buyers benefit from it.”