Neil Hoare is joining HomeLoan Partnership as its commercial director.

Hoare joins from previous senior roles at Personal Touch, Select & Protect, Pink Home Loans and Santander.

“I am excited to be joining a network that has plans for growth both by developing the business of its current membership and recruitment of new firms through its focus on mortgage and protection,”said Hoare.

“One area of real enthusiasm is technology which is increasingly a key driver for the efficient mortgage intermediary looking to meet customer needs. It’s clear HomeLoan Partnership has this at the heart of its strategy and will feature as a key differentiator in 2015.”

Chris Tanner, HomeLoan Partnership’s CEO, said: “As a network looking to build on what has been significant growth in the past five years it’s important that we expand the senior management team with people who can really help our members understand the opportunities available to them.

“Neil Hoare brings with him a wealth of experience in connecting our business partners with advisers and he will be working closely with both to meet the high expectations of customers in a post MMR world.

“Our ethos has always been to focus on providing solutions for members that continually adapt to the changing face of financial services. For example we are preparing to launch a new customer relationship management solution in the first quarter of 2015 which reacts to the demands of meeting customer needs and have, in the past, launched a will writing business for members to offer diversity in income generation.

“By working closely with our members and attracting new firms we have seen our turnover increase from £1.8m in 2008 to almost £15m for last year. It’s clear from our results that our strategy to deliver both safe year on year profit and a culture that adapts quickly to change has led to a robust and successful network business model.”