Equity release lender more2life has announced the appointment of Les Pick to the newly created role of director of manufacturing and adviser propositions.

Pick (pictured) has spent 25 years in the industry working for brands including Aviva, Equity Release Supermarket, LV= and most recently, as head of sales – equity release at Canada Life.

More2life says his period as a financial adviser “will be invaluabl”e in his new role where he will be responsible for enhanced coordination and communication between the adviser community and the more2life sales and operations teams.

Pick said: “I am delighted to be joining more2life at such an exciting time for the market. Later Life Lending is higher on the agenda than ever before and I am looking forward to working with Dave and the rest of the team as we ensure that advisers receive the type of service, support and products that they have come to expect from more2life.”

Dave Harris, CEO of more2life, added: “Les is a familiar and well respected name in the later life lending market so we are pleased to be able to add him to the senior management team at more2life. We see this appointment as a key step towards helping to support the wider adviser community by continuing to listen to brokers as they work hard to find the right options for their customers.

“This year is proving to be extremely busy across the entire market and more2life remains focused on investing in systems and talent that will allow us provide this personalised approach.”