Leaders Romans Group (LRG), a property services and lettings business, and GetGround, the buy-to-let company creation and management platform, have joined forces with the aim to make investing in property through limited company structures faster and more efficient for LRG customers throughout the country by launching “Smart Investment”, powered by GetGround.

The partnership will enable landlords in LRG’s network to invest in property through GetGround’s limited company structure. Through the Smart Investment platform (exclusive to LRG), customers will be able to consult with GetGround to discuss the benefits of investing through a company structure set to their individual and unique set of requirements.

Investors who subsequently join GetGround to incorporate and run their company buy-to-lets, will be able to access a range of property services with LRG. This includes finding quality tenants, property management and financial services fit for their needs. Integrated platforms between the two businesses will enable the exchange of documentation and data to improve efficiency, save time and simplify the customer experience.

The LRG and GetGround partnership was successfully piloted among a portion of LRG branches during Spring 2022. From today, the partnership will be rolled out to all remaining branches nationwide.

Michael Cook, group managing director at LRG, said: “At LRG we strive to delight our customers every step of the way through their property purchase or investment journey. For investors, we know that creating a buy-to-let company is becoming an increasingly important requirement, but they are often put off by the seemingly laborious process they must go through to do it.

“GetGround’s fast digital platform offers a perfectly integrated way of creating and managing a property company, streamlining and automating admin and reporting effortlessly. Integrating this with LRG’s Property Management Platform to create Smart Investment is a unique proposition and will allow investors to improve the performance of their investment whilst saving time.”

Chris Frame, senior director and head of partnerships at GetGround, added: “We are delighted to welcome LRG to the GetGround partner network: a marketplace of essential services and products that not only makes sense to landlords and investors, but helps our industry partners build valuable, long-term relationships with their customers.

“We look forward to supporting LRG in delivering a best in class customer experience. With more market-leading operators like LRG coming on board, we are excited to see a sea-change in the way limited company investing is being adopted and promoted industry-wide.”