Protection specialist LifeQuote has introduced major improvements to its CRM and quoting system.

Recent improvements to LifeQuote’s quote engine are designed to improve capacity and consistently generate quotes faster, making it quicker and easier for advisers and customers to put cover in place.

The enhancements also apply to LifeQuote’s Sell Online service, offering firms a non-advised sales journey, where clients can quote, compare and apply via an intermediary’s branded insurance quoting system, accessed directly from their website.

In addition, LifeQuote has made significant investment into a new CRM platform to improve data integration, reducing the time and effort of completing time-consuming tasks during underwriting. Automation also makes it easier for advisers to be kept up to date on the status of their cases.

Meanwhile, LifeQuote’s case tracking system now gives advisers a more comprehensive view on activities that have already been completed. The system allows advisers to view all their protection cases – pre and post submission, across all clients and insurers, saving time and effort, compared to using different systems and insurer websites.

Iain Clark, LifeQuote’s chief commercial officer, said: “This is an exciting period of transformation and growth at LifeQuote, cementing our commitment to helping advisers reduce the time, hassle and risk of selling protection.

“We are one of the biggest writers of protection in the UK and have helped advisers protect more than one million clients and their families through our administration service, where we manage all the admin needed to get a policy on risk, including completing applications and chasing GP reports.

“Advisers using our administration service save, on average, three valuable hours for every case that goes on risk. This time saving frees advisers to have more effective mortgage and protection conversations, which will become increasingly vital as advisers navigate the challenges of selling protection throughout the cost-of-living crisis.

“The new CRM also allows us to deliver further enhancements to our services, and we look forward to announcing more exciting developments over the next few months.”