Leadbay is launching Private Medical Insurance (PMI) leads to its intermediary base.

Advisers will be able to choose how many prospective new clients they speak to, what postcode area they are in and what type of PMI cover they want. For example, the can decide whether someone wants advice on personal PMI, or cover for their whole business if cover is required for a business, advisers will be able to see how many employees the cover is for before they even phone the lead for the first time.

Feedback from the trial was that Leadbay’s invalid lead policy and insistence on gaining the consumer’s true express consent to be contacted by a named adviser firm were key differentiating factors.

Grant Stevens, managing director of Leadbay, said: “This launch should make a real difference to advisers who are in need of new PMI clients as we are launching PMI leads in direct response to demand from advisers. For some time now we have had advisers contacting us asking us if we could provide them with a quality source of PMI clients so we’ve conducted a trial over a number of months to provide advisers with exactly the leads that they need.”””