Home of Mortgages has become one of the first nationwide firms to integrate with the Street.co.uk Partner Platform – a new system designed to overhaul agent-broker collaboration and potentially increase referral income by up to five times.
The move embeds Home of Mortgages directly into Street’s CRM, allowing estate agents to submit mortgage referrals in one click, with full client details transferred instantly and progress tracked through to offer and completion.
The integration aims to replace the sector’s reliance on manual emails, spreadsheets and informal follow-ups – processes that often leave negotiators unclear on status, outcomes or commission due.
Under the new system, referrals are logged at source, tracked in real time and visible to both branch staff and management.
Brokers benefit from scale and consistency while agents hgain transparence and accountability around referral income – traditionally one of the most opaque areas of estate agency financial services.
MISSING LINK
Michael O’Brien (main picture), founder of Home of Mortgages, said: “I’ve been working in estate agency financial services for over 20 years and this is exactly what has been missing in the relationship between agent and broker.
“The lack of transparency, timely feedback and uncertainty around referrals has always created friction points in the referral journey. This integration changes that completely.
“For estate agents, this removes friction. For brokers, it increases lead volume and improves the feedback loop. And for the client, it delivers a smoother, more joined up experience from offer to completion. Everyone wins.”
STRONGER OUTCOMES
Heather Staff, co-founder at Street Group, added: “We’re delighted to be working with Home of Mortgages as one of the first partners on the Partner Platform.
“Our goal has always been to give estate agents a structured, reliable way to collaborate with trusted partners, without adding admin or complexity.
“This is a great example of how better technology can remove barriers, improve transparency, and create stronger outcomes for agents, brokers, and clients alike.”
