Holloway Friendly paid 96% of all income protection claims in 2012, exceeding the ABI stated industry average by 10.5%.

Of the 4% of unpaid cases, 50% were due to clients who had not informed Holloway Friendly that their circumstances had changed since they took out their policy and who had suffered no financial loss.

Although the highest percentage of unpaid claims was from people not informing Holloway of changes, 41% of unpaid cases were due to the client’s non-disclosure at application.

Mat Manser, sales and marketing director for Holloway Friendly, said: “Holloway Friendly’s excellent payout rate of 96% of all claims can now be clearly compared to the industry average payout of just 86.5% now that the ABI is able to publish industry-wide figures.

“Our payouts have remained high year on year demonstrating that we continue to support our members when they need us the most, be it in paid claims or by meeting their changing needs with continually evolving products and services.

“However, despite this high payout rate, we are still concerned by the number of clients we were unable to pay due to changes that occurred since they took their policy out which they hadn’t told us about. We believe this is a big opportunity for advisers, to review their cases regularly and get in touch with their clients and with us, so that these figures are reduced and we can continue to pay every client that needs it.”