Zoopla has become the first official front-of-shirt partner of Manchester Super Giants for the 2026 season of The Hundred.
Its branding will appear on the playing shirts of the team’s men’s and women’s sides throughout the competition.
The property portal hopes the campaign will reach prospective homebuyers and existing homeowners considering their next move ahead of the autumn market.
Greater consumer engagement could also support mortgage activity by encouraging more people to begin researching a purchase, remortgage or home move.
MOVER AUDIENCE
The Hundred has attracted more than 2.5 million spectators since its launch in 2021, while videos from the competition have generated more than one billion views across digital platforms.
More than half of its family-oriented audience is aged between 35 and 64, according to Zoopla, providing access to an established homeowner demographic that includes potential movers and remortgage customers.
The sponsorship will complement Zoopla’s existing television advertising, which includes prominent slots around Love Island and Formula One.
Paul Whitehead, CEO at Zoopla, said: “Partnering with Manchester Super Giants puts Zoopla in front of exactly the audience we want to reach—homeowners and movers thinking about their next move.
“The Hundred’s blend of national reach and local pride makes it the perfect stage for that message, right before the market gets ready for the autumn selling season.
“We’re proud to be the club’s first-ever shirt sponsor and to back a team with such ambition.”
NEW IDENTITY
Manchester Super Giants is the new name for the former Manchester Originals following investment by India’s RPSG Group, which also owns Indian Premier League side Lucknow Super Giants.
The Zoopla logo will make its competitive debut when the Manchester Super Giants men’s and women’s teams face London Spirit at Lord’s on Thursday 23 July.
Their first home fixtures will take place against Birmingham Phoenix at Emirates Old Trafford on Sunday 26 July.
Vinay Chopra, Chief Executive of RPSG Sports, said: “We’re really excited to welcome Zoopla as our first front-of-shirt sponsor.
“It’s a significant partnership that reflects the momentum we’re building as a new team and the opportunity Manchester Super Giants provides for leading brands.”
Zoopla will also offer match tickets to customers during the competition, which runs until 16 August.
