HomeLoan Partnership (HLP) has announced the appointment of Martin Sims as development director.

Sims joins from Castle Trust, where he has spent the past four years in charge of the lender’s distribution proposition.

Previously he has held a number of senior level positions with Kensington and at Legal & General amongst others.

Christopher Tanner, HomeLoan Partnership CEO, said: “We understand that as the network grows we need to bring in expertise that can help our network members meet the ever demanding needs of their customer base. Martin Sims really understands the need to deliver good customer outcomes and will complement our Senior Management Team with the knowledge he brings to the business.

“Martin will play a pivotal role in the continued roll-out of our new cloud based CRM system and help members continue to deliver great service to their customers by enabling them to embed cutting edge technology into their business.

“With the focus clearly on intermediaries to help customers with their borrowing and protection needs, all networks must evolve and align their proposition to the changing marketplace. Our investment in infrastructure and expertise will mean HLP is in a great position to support members now and in the future.”

Sims said: “It’s an exciting time for HLP and its members as both grow in an intermediary led mortgage market and to have the chance to play a pivotal role in that growth is an opportunity could not turn down.  Helping deliver the network’s investment in innovative technology which creates greater efficiencies for members and an enhanced service for customers will ensure that HLP continues to grow.

“As our lender and insurance partners place ever greater reliance on the intermediary in terms of quality, high on my priority list is to ensure HLP carries on delivering both the tools and knowledge to keep our members delivering good outcomes both for the customer and our business partners alike.”