Gen H has unveiled a significant expansion of its mortgage offering with the launch of 90% loan-to-value lending on new build houses and 85% LTV lending on new build flats.

The change is expected to support borrowers with more complex financial profiles, including those with non-standard income or those requiring longer-term loans, by making higher LTV mortgages available on properties traditionally viewed by lenders as higher risk.

The enhanced criteria complements Gen H’s existing affordability solutions such as the income booster, which allows customers to increase their borrowing potential through support from family or friends.

This move follows the recent launch of New Build Boost, a scheme developed in partnership with housebuilding giant Persimmon, aimed at addressing both affordability and deposit constraints for first-time buyers and other aspiring homeowners.

The lender said the expanded new build proposition underscores its commitment to tackling systemic barriers to homeownership and supporting supply-side growth in the housing market. By facilitating access to finance for new build purchases, Gen H believes it can help stimulate demand and thereby encourage greater housing delivery.

Pete Dockar, chief commercial officer at Gen H, said, “New build lending has always been a bit of a paradox. We need new build homes to ease the housing crisis, but lenders tend to apply extra scrutiny and limits to this type of lending, which means comparatively fewer aspiring homeowners can actually access the lending they need to buy one.

“Making it easier for new build buyers to get the mortgage they need stimulates demand which in turn creates more supply – this will have a positive impact on the entire housing market. Most critically, it will get keys in the hands of real people.”