Fleet Mortgages has revealed a complete rebrand for the business, which it believes reflects a more modern image as it moves into its second decade.

The rebrand includes a brand new logo and website, with the new imagery and colourway reflected across all of its marketing material and its product and loan documentation.

Fleet Mortgages was established in 2014, and said the rebrand reflected its increased size and scale, particularly its recent growth and the close relationship with its owners, Starling Bank.

The new logo also comes with a new strapline for the business, ‘Everything starts with a good conversation’.

Steve Cox, chief commercial officer at Fleet Mortgages, said: “Today we’re able to launch our rebrand to market, with a new logo, new materials and documentation, and a new website.

“We think this is a much more modern image, which is important, not just in terms of reflecting our growth – we have doubled in size in terms of both people and business levels – but clearly in terms of our new ownership, our relationship with Starling Bank, and what we all intend to achieve with Fleet in the years to come.

“Where once we were something of a ‘scrappy’ start-up, we are now very close to our 10th anniversary and are moving into the next stage of our development. We have undergone something of a transformation during that period and we feel this rebrand shows who Fleet is now, and who we will continue to be in the future.

“People are at the heart of this business, and we wanted to highlight this with our new strapline, and a real focus on the people who set Fleet apart; those who advisers engage with every single day, our in-house teams, our underwriters, and our sales staff who are both out in the field and available via head office.

“We’re all excited about the future for Fleet, in continuing to develop our service and product offering, investing in our staff and operation, and ensuring we are able to provide everything advisers and their landlord borrower clients need for many years to come.”