First Mortgage has moved into the London mortgage market through its acquisition of estate agent Kinleigh Folkard & Hayward’s financial services mortgage division.
The deal marks a significant step in the broker’s expansion across the South of England and follows a period of growth that has included its partnership with Moneybox and the acquisition of Lucra Mortgages earlier this year.
KFH is a prominent London estate agency brand with more than 50 branches across the capital. Integrating its mortgage division into First Mortgage will broaden the brokerage’s reach among homebuyers and movers in one of the country’s most competitive property markets.
The acquisition includes the transfer of KFH’s mortgage advisory team, led by Kelly Wicks and Malcolm Waldron. Their experience, established client relationships and understanding of the London market are expected to support First Mortgage’s growth in the region.
STRATEGIC EXPANSION
Ian McGrail, chief executive of First Mortgage, said: “We’re genuinely excited to welcome Kelly, Malcolm, and their exceptional team into First Mortgage, whose reputation for professionalism and client care aligns perfectly with our own vision and values.
“Together, we look forward to building on their impressive legacy and supporting even more London customers with the high-quality advice they deserve.”
Gareth Herbert, distribution director at Mortgage Advice Bureau, added: “First Mortgage’s entry into the London market via the KFH acquisition is a crucial step in MAB’s strategic expansion.
“The immediate combination of First Mortgage’s scale and award-winning service with KFH’s extensive expertise creates a compelling proposition for London homeowners, and we’re excited for the two firms to flourish through this partnership.”
Last December Lomond acquired London sales and lettings agent Kinleigh Folkard & Hayward in a deal thought to be worth millions just days after alternative asset manager ICG bought out LDC from the group.
Kinleigh Folkard & Hayward (KFH) was established more than 45 years ago and operates more than 60 branches throughout key London boroughs.
