First Mortgage, part of the Mortgage Advice Bureau group, has announced a partnership with Moneybox, the digital wealth manager that supports more than 1.5 million savers across the UK.

The collaboration aims to improve access to mortgage advice for first-time buyers and home movers, combining Moneybox’s digital tools with First Mortgage’s advisory expertise.

DIGITAL TOOLS MEET PERSONAL ADVICE

Moneybox has established itself as a major provider of Lifetime ISAs and claims to be the biggest online community for aspiring homeowners. Its platform helps younger buyers save for deposits and track their progress towards homeownership.

By integrating First Mortgage’s services into the Moneybox app, customers will be able to save for a deposit, use calculators, and access impartial, fee-free advice from mortgage specialists.

The partnership also brings access to more than 12,000 mortgage deals across 90 lenders, including exclusives.

Alex Hayman, director of strategic growth at Moneybox, said: “This partnership marks a positive next step for the business, unlocking greater opportunity for both our customers and our colleagues.

“Customers will continue to receive the same five-star support from the same trusted team, now enhanced with access to more mortgage deals, all within the Moneybox app.”

A NATIONAL GROWTH STRATEGY

For First Mortgage, the deal is part of a wider national expansion. The firm recently opened a new office in Bath and acquired Lucra Mortgages, strengthening its presence and creating opportunities to recruit more brokers.

Ian McGrail, chief executive of First Mortgage, said: “Partnering with Moneybox means we can connect with customers at the very start of their home-buying journey, backed by a brand they already trust.

“By combining Moneybox’s award-winning digital engagement with our hands-on expertise, we’re creating a best-of-both-worlds experience — digital convenience with human reassurance.”

GROUP-WIDE BENEFITS

Gareth Herbert, distribution director at Mortgage Advice Bureau, added that the partnership would generate a pipeline of “more educated and prepared customers” for the group’s network of brokers.

“This collaboration allows us to connect with future homeowners right from the crucial early stages,” he said.

“The combination of Moneybox’s innovative digital platform and First Mortgage’s human expertise is vital; it not only empowers our network to support aspiring buyers more confidently and efficiently, but also significantly strengthens our market-leading proposition.”