Brilliant Solutions has announced the rebranding of its business, the latest part in the distributor’s transformation over the past 12 months. 

The specialist mortgage distribution business’s brand identity has been overhauled and modernised by Lawrence Watson, a designer who has also worked on the Opening Ceremony for the London 2012 Olympic Games.

Matthew Arena, Brilliant Solutions’ managing director, said: “Brokers are already served by large banks and massive distributors. We are specialists that invest heavily in each relationship, making each case as personal as possible. This is a far stretch from the corporate businesses that most brokers interact with on a daily basis so we wanted something a little different and we certainly found it.

“Each relationship is personal, every case is important and this is reflected in our branding with each brick being both unique and important. Our business pulls all of that together and the new logo certainly represents that well.”

Arena said the rebrand was about much more than the brand imagery, arguing that it is a visual reflection of the progress made by the business in the last 12 months: “We have transformed the business from head to toe, the way we interact with lenders, the way we interact with brokers and the way we work internally. All of this leads to a better broker experience through better products and better service across the mortgage club and specialist packaged areas. This is why we needed to change the way we were perceived by the market, we are bigger, better and bolder now and the re-brand reflects this.”

The changes made by the business include a new management team and a relocation of its operations from Peterborough to Swansea.

Arena added: “It is a proud moment for everybody involved, we have successfully implemented these wide reaching changes whilst at the same time growing all areas of the business. It shows that we have put brokers first throughout and that will continue to be the case going forward.”