Online searches for “emergency savings” rose by 950% year on year as households considered how they would cope with a loss of income, according to analysis by The Exeter.

The insurer’s analysis of Google Trends data also found that searches for “income protection” increased by 30%, while interest in “financial protection” rose by 130%.

However, the increase in enquiries has not translated into wider take-up of insurance. The Exeter’s Consumer Health and Finance Tracker found that 9% of UK adults have income protection cover, leaving most households without this form of support if illness or injury prevents them from working.

LIMITED PROTECTION WHEN INCOME STOPS

The research found that 18% of UK adults had taken at least four weeks off work because of illness, injury or mental health reasons during the six months to March 2026.

Among those who had taken extended leave, 23% relied mainly on personal savings for income. A further 9% used a credit card or personal loan.

The findings underline the potential financial consequences for households that are unable to work without sufficient savings or insurance.

AFFORDABILITY COMES INTO FOCUS

Cost appears to be an increasing consideration among people researching income protection. Searches for “income protection cost” and “how much is income protection” were classed by Google Trends as breakout terms, having risen by more than 5,000% compared with the preceding year.

The Exeter’s tracker found that 21% of UK adults save nothing in a typical month, while 37% feel less financially secure than they did in the six months to March 2026.

Jamie Page, head of protection distribution at The Exeter, said: “As more households feel financially vulnerable, advisers may find that more clients are considering how they would cope if illness or injury prevented them from working.

“Savings can provide a useful buffer, but they may not last through a longer period without income, particularly for households already finding it difficult to put money aside.

“This creates an important opportunity for advisers to help clients assess their financial resilience and understand where protection could strengthen their plans.

“Income protection can provide a regular income while someone is unable to work, helping them keep up with essential costs without having to drain their savings or take on debt.”