Specialist distributor Crystal Specialist Finance has announced the appointment of Suzanne Aspden as director of marketing.

Aspden (main picture) has spent over 30 years working in financial services.

She has strategic marketing experience from roles at lenders HSBC, Bank of Scotland and The Co-operative Bank and fintech brokerage Fluent Money, where she spent four years as group marketing director, building up to its sale in 2022.

In her new role, she will assist in delivering Crystal’s growth targets as the firm enters a new phase of expansion.

Aspden said: “I am very excited to be joining such a progressive and successful business which is going for growth, and privileged to become a member of the executive board from the outset.

“I am committed to building an outstanding marketing capability within the business, and working with like-minded, focused, interesting – and fun – people.”

“Suzanne’s knowledge, expertise and passion for the role will be invaluable in taking Crystal to the next level in the specialist distribution arena”

Jo Breedon, Crystal’s managing director, added: “As a heavyweight in the world of financial services marketing, Suzanne’s knowledge, expertise and passion for the role will be invaluable in taking Crystal to the next level in the specialist distribution arena.

“We are delighted that Suzanne has come on board at such an important juncture in Crystal’s history as we embark on a series of ambitious plans to develop and grow the business.”